Who We Work With
![](https://www.inflight-vr.com/media/pages/who-we-work-with/sun-express/747796488-1711579411/sunexpress-plane-advertising-vr-compressor.jpg)
SunExpress
+ Inflight VR
Holiday airline elevated customer experience for summer season.
![](https://www.inflight-vr.com/media/pages/who-we-work-with/sun-express/3297700206-1711579411/vr-in-cabin-sunexpress.jpg)
The Challenge
Holiday airline SunExpress wet-leased additional aircraft over the summer and needed a passenger entertainment solution that fit with its innovative approach to customer experience. At the same time, the airline was expecting to generate ancillary and break even financially.
![Screen shot of Inflight VR software environment](https://www.inflight-vr.com/media/pages/who-we-work-with/sun-express/126054061-1711579411/inflightvr-environment.jpg)
The Solution
Inflight VR provided 15 devices on all flights departing from Antalya, Turkey to holiday destinations throughout Europe. SunExpress encouraged passengers to try the device for 5 minutes before charging €8 for the use throughout the rest of the flight. Prior to the start of operations, SunExpress and Inflight VR had conducted a thorough training for the flight crew and had designed an incentivization program for successful rentals.
Additionally, SunExpress entered into a sponsorship and product placement partnership with LEGO, which included custom content, a co-branded aircraft paint scheme and social media campaigns.
![](https://www.inflight-vr.com/media/pages/who-we-work-with/sun-express/898661803-1711579411/sunexpress-in-cabin-vr-usage.jpg)
The Outcome
Passengers responded to the solution extremely well, on some flights at a 100% take rate and an extremely high satisfaction. The average usage time per guest was over 76 minutes. 83% of the passengers rated it as easy to use, even though they had mostly no prior experience with VR. 75% felt the solution provided good value for money.
Very important, several passengers used the service on both inbound and outbound flights, indicating a high retention.
“With the introduction of VR entertainment, we write the next chapter in our innovation story. Our collaboration with Inflight VR gives us a flexible, cost effective and logistically sound solution. We are proud to be offering our passengers this possibility to experience this incredibly immersive technology.”
Peter Glade, Commercial Director at SunExpress